How to open a tiktok shop
Sunday, August 6, 2023
How to open a tiktok shop
Before August 2021, shopping on TikTok happens organically. Creators have featured products on their feeds, and viewers have cleaned up e-commerce sites and local stores.
Now, TikTok has officially partnered with Shopify with the announcement of TikTok Shopping. The long-awaited social commerce experience brings in-app purchases and streamlined product discovery to the platform. You can shop on TikTok without leaving the app.
The TikTok Store is a shopping feature directly accessible on the TikTok platform. It allows merchants, brands and creators to display and sell products directly on TikTok. Sellers and creators can sell products through embedded videos, LIVE, and product demo tabs.
Who can use Shopping on TikTok?
You can use shopping on TikTok if you fall into one of the following four categories:
If you're a seller, you must be in the UK, Mainland China, Hong Kong, or Indonesia. You must also be able to prove this with a phone number from that region, your certificate of incorporation and identification.
If you are a creator, your account must be in good standing. In addition, you must:
Have 1,000+ subscribers
Watched more than 50 videos in the last 28 days
Be 18 years old
Posted a video on TikTok in the last 28 days
If you check all these boxes, you have can be registered through the TikTok Shop Creator app.
Source: TikTok
If you are a Partner, you must register your business in the following countries:
If you are an Affiliate, you must register as a TikTok Shop Seller from:
United Kingdom
China Mainland and Hong Kong SAR Seller (Cross Border Only)
Indonesia
Malaysia
Thailand
Vietnam
Philippines or
Singapore
How to Start a TikTok Store
If you are thinking of starting stores Your own TikTok, then you're probably the seller. Sellers can go to the TikTok Seller Center to sign up.
Upload all your required documents, add your product, then link your bank account! Congratulations, you are officially a TikTok seller.
From here, you can continue to add new products to your TikTok store in the Seller Center. You'll be able to manage your store, inventory, orders, promotions, designer partnerships, and customer service, all in the Seller Hub.
What is TikTok Direct Shopping?
TikTok Live Shopping is a live stream for the purpose of showcasing and selling products. Viewers can log in, throw items into their TikTok cart, and purchase products without leaving the app.
Tips to increase sales with your TikTok store
Shopping on TikTok is very similar to shopping on Instagram or shopping on other social platforms. First, if you're not sure, learn how to sell your products on TikTok like a pro. Next, create a plan to best sell your product with these tips.
1 . Optimize your product catalog for TikTok
Your TikTok storefront is the shopping tab in your account. You will want to optimize it to attract customers. No one likes a cluttered store; the same goes for your product catalog.
Focus on quality and style when adding your product images. You want them to look appealing to consumers - you eat with your eyes first, don't you? Make your product photos easily recognizable as your brand by being consistent with the rest of the TikTok aesthetic.
Your product title must be less than 34 characters, which is a truncation limit. And, you'll want to include some background information about the product. Your description could be longer; here you can have all the details you omitted in the title. Note: Links in product descriptions cannot be clicked on TikTok.
2. Tell your audience about your TikTok store
As soon as you have access to your TikTok store, tell everyone about it. Create a couple of TikToks that show your audience where the shopping tab is and how to buy your products.
3. Advertise your products
Once your store is set up and people know about your products, start promoting them! Mention them in your posts, feature them in your live stream, and add new products to your bio.
If you want to make sure people notice your product, don't be afraid to get creative with your promotions. No need for tedious listings or boring product descriptions - mention what's available and provide a bit of humour! You can take a page from Glossier's book and shoot a hilarious commercial:
@glossier
Someone handed out an Emmy to our editors in Los Angeles. This commercial information is pure gold! @Dallas Perry @Alexandra #Glossier
♬ original audio - Glossier
4. Partnering with influencers
TikTok is more than just a social networking platform - it's also dubbed a cultural phenomenon .
If you're unfamiliar with the platform's unique trends, subcultures, and jokes, you're better off leaving creative direction to someone who lives and breathes the platform. Especially when you are promoting a product and the stakes are high (you can make a lot of money or lose your content in the TikTok algorithm).
When you find the perfect influencer for your brand, it can be a game changer. Partner with TikTok creators who really get a feel for what you're selling. By allowing them the creative freedom to express themselves in their own way, many brands attract new audiences and sell products.
We're pretty sure that's not the creative direction of National Geographic. However, Ben Kielesinski's own version in the video below just shows that the creative freedom of the influencer does work.
TikTok can be a great platform to grow a business. If you sell products, Shopping on TikTok allows users to buy products they see in your videos without leaving the app. If you want to learn more about creating a TikTok store for your brand, then this guide is for you.
In this tutorial you will learn:
How to set up a business account on TikTok
Tips to create a successful TikTok store
You need a TikTok business account to set up Shopping on TikTok, so go go ahead and create an account if you don't have one yet.
If you have a Shopify account, download the TikTok Shopify app to create video ads, track results, and manage your orders from Shopify. The app integrates with TikTok Shopping and TikTok For Business Ads Manager.
Businesses with BigCommerce accounts can download their TikTok for Business app, which will automatically install the TikTok pixel on your storefront. This way, you can easily track the results of your advertising campaigns.
You can choose to have customers complete their purchase in the TikTok app, or redirect them to your Shopify or BigCommerce account to complete there.
Your TikTok Profile is the first thing people will see when they land on your page and your chance to showcase your brand and products. It is important to make a good impression and provide accurate information about your business.
So take a minute to describe your brand and what you do. Make sure to use keywords that people are likely to search for to improve your SEO (search engine optimization) on TikTok. Learn more about SEO for small businesses.
Since the shopping tab will be your TikTok storefront, optimizing this tab is critical to creating an enjoyable experience.
Use high-quality images and ensure a style that is consistent with how you present your brand on TikTok and other platforms. Your product title should also be within the 34-character limit and clearly describe each item. Use the description to add as much detail as possible about the items.
It's also worth mentioning that the links in the product descriptions on TikTok are not clickable, so it's best not to use them.
TikTok and e-commerce giant Shopify have a new deal to bring Shopify's e-commerce merchants to TikTok's audience. This means you can connect your Shopify store to TikTok and sell products directly on the app through in-feed buyable ads and videos.
If you have a Shopify store, this is a great way to grow your eCommerce store and TikTok at the same time.
Follow the tips below to get the most out of TikTok Shopping.
One of the most effective ways to power up your TikTik store is to sponsor a branded hashtag that encourages users to create their own content.
If you want to sell products on TikTok, you need to get your brand in front of as many people as possible. TikTok's Hashtag Plus Challenge allows users to purchase sponsored hashtag related products, and participating can help you get noticed.
CTA (call to action) is a short statement that tells the user what action you want them to take, such as "buy now" or "subscribe". Adding CTAs to your TikTok profile and content can help increase conversions by telling users exactly what to do next.
Use your CTA to direct users to your ecommerce store, blog, other social channels, or anywhere else you want them to go. You can also use your TikTok profile to promote discount codes for limited offers on your products.
Another way to ensure the success of your TikTok store is to be proactive and start promoting your products right away. Once you have a store, you should promote products on your account.
Get active and create some dedicated TikTok videos that point your audience in the right direction. Play with different filters and keep up with the latest trends to gain more followers.
Try to engage viewers and create videos that they want to revisit and share with their friends. The more people watch and share your videos, the more TikTok will make your content available to other users. If you're not sure where to start, visit the TikTok Business Help Center to learn more about setting up campaigns and promoting your brand.
If you haven't been following TikTok's unique trends, jokes, and subcultures, you can benefit from delegating creative direction to an expert. In this case, the experts are TikTok influencers who live and breathe the platform.
When promoting a product, the risk is high and your content can be easily lost in the Tiktok algorithm. Partnering with influencers on TikTok and letting them promote your products or services is a great way to reach new audiences.
It's important to find someone who loves your brand and has a style that matches your style. For example, if you're making vegan soap, try to partner with influencers who are promoting veganism.
When selling products on TikTok, it's important to have a separate business account for acceptance and payment. Countingup is a professional current account with integrated accounting software that allows you to manage all your financial data in one simple app.
Accept and make payments, send invoices on the go, view tax estimates and more with just a few taps on your phone. The app also generates accurate and up-to-date cash reports to help you monitor the performance of your TikTok store at all times.